Branding for Creative Business

WHERE
Massachusetts College of Art and Design Huntington Room, Design and Media Center 621 Huntington Avenue , Boston
WHEN
March 21 — 10:00 am - 1:00 pm
COST
$35
Teacher
Sarah Dudek
Genre
Business skills
Who is this class for?
Adults

A strong brand is a critical success factor for any creative business. In this workshop, current and aspiring creative business owners will be exposed to the fundamentals of crafting a brand identity. We will explore the process of identifying your unique selling proposition, creating brand guidelines, and communicating your brand in a compelling and consistent manner.

This program is supported through a partnership with the Mayor’s Office of Arts and Culture.