Grace Geller, Assistant Director of Marketing and Communications at the American Repertory Theater leads this 2 hour workshop on Digital Marketing strategies, practices and procedures to help companies and artists of all levels to begin their journey toward digital marketing success. Part of StageSource’s Basic Training Series: Building Your Administrative Core. $30/class for StageSource/BDA members, $60/class for non-members (or get all 4 classes for $100/members, or $200/non-members – please sign up for the 4 class program at www.stagesource.org/events). BDA members: see discount page in your account for discount code.

Grace Geller is the Assistant Director of Marketing and Communications at the American Repertory Theater. She has worked with the A.R.T. for the past six years and is responsible for managing the development and execution of print and digital communications, including A.R.T. emails, websites, and digital advertising. Her interest in marketing stems from an audience-centric view of theater. She graduated from Wheaton College, MA, where she majored in Classical Civilizations with a minor in Theater.